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You can return items within 30 calendar days of receiving them. Return shipping costs are the buyer’s responsibility. Approved refunds will be issued to your original payment method.

The Liora Soft-Shape Midi Dress

Name: The Liora Soft-Shape Midi Dress
Brand: Alison & Martin London
Price: 39.95 GBP
Availability: InStock

£39.95 GBP Save 69% £129.95 GBP 50% OFF

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Buy 3+ → Get Extra 15% Off

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COLOUR — Blue

Blue

6 pieces left!

CUSTOMER UPDATE: Many customers have purchased this item in the last few days. Some sizes are already sold out.

Why you’ll love it

Softly shaped fit that flatters without feeling tight
Comfortable stretch waist for an easy, flexible fit
Lightweight fabric that moves naturally with you
Elegant sleeve length for balanced coverage

Fit & Fabric

Fit: Relaxed with a softly defined waist
Length: Midi (approx. 115 cm / 45 inches)
Sizing: Runs true to size — size up if between sizes
Best for: Flattering on apple, pear & hourglass figures
Model: 5’6” wearing UK 12

Fabric: Lightweight breathable blend
Soft, airy and comfortable for all-day wear

Styling

Perfect for:

Everyday wear
Lunch outings & casual days
Travel & holidays

Pairs effortlessly with sandals or a light jacket.

Details

Lightweight fabric blend
Elasticated waist panel
Machine wash at 30°C
Do not tumble dry

Steven M. and 5.2K other people love Alison Martin London!

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A note from us:

Our family started this 25 years ago in London. It was Martin and me back then, with not much more than a bit of savings and a lot of hope.

These days our daughter Eliza is part of it too. We still pick every piece by hand. If we wouldn't wear it ourselves, we don't sell it.

This one we would. That's the only reason it's here.

Any questions, just send us an email. We'll get back to you.

Money-Back Guarantee

I truly believe in the quality of our clothing – and I’m confident you’ll love it too. That’s why we offer a hassle-free 30-day money-back guarantee.

If you’re not completely satisfied with your purchase, simply return it within 30 days and receive a full refund – no questions asked.

FAQs

Once your order is confirmed, you will receive an email with your order number. To track your order!

You can return items within 30 calendar days of receiving them.

Return shipping costs are the buyer’s responsibility.
Approved refunds will be issued to your original payment method.

If you experience any issues or have questions, visit our Contact Page to connect with our support team. We’re here to assist you promptly!

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. Feel free to return any item within 30 days if you are not completely satisfied.

FREE DELIVERY

We offer free shipping incl. Track & Trace to the United Kingdom!

SECURE PAYMENT

At Alison Martin London, you can securely and conveniently pay for your order using credit card.