Alison & Martin London

25 years ago, our family started this in London. It was Martin and me back then, with not much more than a bit of savings and a lot of hope.

It wasn't easy. There were years we wondered if we'd see another. But we kept going. One woman at a time.

These days our daughter Eliza is part of it too. A lot has changed in 25 years. The way we choose hasn't. If we wouldn't wear it ourselves, we don't sell it.

Our 25th Anniversary Sale is on this week. The pieces in it are the ones we've loved most this year. We won't be doing this again — not like this. When they're gone, they're gone.

Have a look around. If something catches your eye, you'll know.