Helena | Relaxed Floral Midi Dress – Alison & Martin London

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

Helena | Relaxed Floral Midi Dress

£44.95 GBP Save 44% £79.95 GBP 50% OFF

Free Shipping with Royal Mail

30-Day Money-Back Guarantee

Buy 2 → Get Extra 10% Off
Buy 3+ → Get Extra 15% Off

Extra discount applied automatically at checkout.

6 pieces left!

CUSTOMER UPDATE: Many customers have purchased this item in the last few days. Some sizes are already sold out.

Looking for a dress that feels comfortable, flattering and easy to wear?

The Helena Relaxed Dress is designed with a loose, flowing fit that drapes beautifully while offering all-day comfort.

The soft silhouette allows natural movement, while the vibrant floral print adds a touch of personality without feeling overwhelming. Perfect for days out, dinners or moments where you want to feel relaxed yet put together.

Relaxed flowing fit

Comfortable lightweight feel

Soft feminine movement

Comfortable. Effortless. Confident.

If you are between sizes, choose the larger size for the best fit.

Steven M. and 5.2K other people love Alison Martin London!

[{"id":53306734477654,"title":"S","option1":"S","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":75846577946966,"product_id":10403371352406,"position":1,"created_at":"2026-04-27T19:31:13+02:00","updated_at":"2026-04-27T19:31:16+02:00","alt":null,"width":720,"height":1080,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076","variant_ids":[53306734477654,53306734510422,53306734543190,53306734575958,53306734608726,53306734641494,53306734674262,53306734707030]},"available":true,"name":"Helena | Relaxed Floral Midi Dress - S","public_title":"S","options":["S"],"price":4495,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59329899692374,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1080,"width":720,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53306734510422,"title":"M","option1":"M","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":75846577946966,"product_id":10403371352406,"position":1,"created_at":"2026-04-27T19:31:13+02:00","updated_at":"2026-04-27T19:31:16+02:00","alt":null,"width":720,"height":1080,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076","variant_ids":[53306734477654,53306734510422,53306734543190,53306734575958,53306734608726,53306734641494,53306734674262,53306734707030]},"available":true,"name":"Helena | Relaxed Floral Midi Dress - M","public_title":"M","options":["M"],"price":4495,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59329899692374,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1080,"width":720,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53306734543190,"title":"L","option1":"L","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":75846577946966,"product_id":10403371352406,"position":1,"created_at":"2026-04-27T19:31:13+02:00","updated_at":"2026-04-27T19:31:16+02:00","alt":null,"width":720,"height":1080,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076","variant_ids":[53306734477654,53306734510422,53306734543190,53306734575958,53306734608726,53306734641494,53306734674262,53306734707030]},"available":true,"name":"Helena | Relaxed Floral Midi Dress - L","public_title":"L","options":["L"],"price":4495,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59329899692374,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1080,"width":720,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53306734575958,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":75846577946966,"product_id":10403371352406,"position":1,"created_at":"2026-04-27T19:31:13+02:00","updated_at":"2026-04-27T19:31:16+02:00","alt":null,"width":720,"height":1080,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076","variant_ids":[53306734477654,53306734510422,53306734543190,53306734575958,53306734608726,53306734641494,53306734674262,53306734707030]},"available":true,"name":"Helena | Relaxed Floral Midi Dress - XL","public_title":"XL","options":["XL"],"price":4495,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59329899692374,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1080,"width":720,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53306734608726,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":75846577946966,"product_id":10403371352406,"position":1,"created_at":"2026-04-27T19:31:13+02:00","updated_at":"2026-04-27T19:31:16+02:00","alt":null,"width":720,"height":1080,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076","variant_ids":[53306734477654,53306734510422,53306734543190,53306734575958,53306734608726,53306734641494,53306734674262,53306734707030]},"available":true,"name":"Helena | Relaxed Floral Midi Dress - 2XL","public_title":"2XL","options":["2XL"],"price":4495,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59329899692374,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1080,"width":720,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53306734641494,"title":"3XL","option1":"3XL","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":75846577946966,"product_id":10403371352406,"position":1,"created_at":"2026-04-27T19:31:13+02:00","updated_at":"2026-04-27T19:31:16+02:00","alt":null,"width":720,"height":1080,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076","variant_ids":[53306734477654,53306734510422,53306734543190,53306734575958,53306734608726,53306734641494,53306734674262,53306734707030]},"available":true,"name":"Helena | Relaxed Floral Midi Dress - 3XL","public_title":"3XL","options":["3XL"],"price":4495,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59329899692374,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1080,"width":720,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53306734674262,"title":"4XL","option1":"4XL","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":75846577946966,"product_id":10403371352406,"position":1,"created_at":"2026-04-27T19:31:13+02:00","updated_at":"2026-04-27T19:31:16+02:00","alt":null,"width":720,"height":1080,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076","variant_ids":[53306734477654,53306734510422,53306734543190,53306734575958,53306734608726,53306734641494,53306734674262,53306734707030]},"available":true,"name":"Helena | Relaxed Floral Midi Dress - 4XL","public_title":"4XL","options":["4XL"],"price":4495,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59329899692374,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1080,"width":720,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53306734707030,"title":"5XL","option1":"5XL","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":75846577946966,"product_id":10403371352406,"position":1,"created_at":"2026-04-27T19:31:13+02:00","updated_at":"2026-04-27T19:31:16+02:00","alt":null,"width":720,"height":1080,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076","variant_ids":[53306734477654,53306734510422,53306734543190,53306734575958,53306734608726,53306734641494,53306734674262,53306734707030]},"available":true,"name":"Helena | Relaxed Floral Midi Dress - 5XL","public_title":"5XL","options":["5XL"],"price":4495,"weight":0,"compare_at_price":7995,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":59329899692374,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1080,"width":720,"src":"\/\/alisonmartinlondon.com\/cdn\/shop\/files\/87e8d35f610cdab43dfe190f2f5c4059_0e1417df-b64c-4741-b70b-5f27cf0973a5.jpg?v=1777311076"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Combine and receive up to 25% extra discount!

Sale

Rosélia Signature Silhouette Dress

£89.95 £39.95 Save 56%

Sale

Sophie | Soft Flow Dress

£99.95 £44.95 Save 55%

Sale

Sandra | Layered Midi Dress

£69.95 £44.95 Save 36%

Sale

Sienna Sunset Flow Dress

£99.95 £44.95 Save 55%

A note from us:

Our family started this 25 years ago in London. It was Martin and me back then, with not much more than a bit of savings and a lot of hope.

These days our daughter Eliza is part of it too. We still pick every piece by hand. If we wouldn't wear it ourselves, we don't sell it.

This one we would. That's the only reason it's here.

Any questions, just send us an email. We'll get back to you.

Money-Back Guarantee

I truly believe in the quality of our clothing – and I’m confident you’ll love it too. That’s why we offer a hassle-free 30-day money-back guarantee.

If you’re not completely satisfied with your purchase, simply return it within 30 days and receive a full refund – no questions asked.

FAQs

Once your order is confirmed, you will receive an email with your order number. To track your order!

You can return items within 30 calendar days of receiving them.

Return shipping costs are the buyer’s responsibility.
Approved refunds will be issued to your original payment method.

If you experience any issues or have questions, visit our Contact Page to connect with our support team. We’re here to assist you promptly!

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. Feel free to return any item within 30 days if you are not completely satisfied.

FREE DELIVERY

We offer free shipping incl. Track & Trace to the United Kingdom!

SECURE PAYMENT

At Alison Martin London, you can securely and conveniently pay for your order using credit card.

Helena | Relaxed Floral Midi Dress