What is the Return Policy?

You can return items within 30 calendar days of receiving them. Return shipping costs are the buyer’s responsibility. Approved refunds will be issued to your original payment method.

Elira | Refined Floral Midi Dress – Alison & Martin London

Name: Elira | Refined Floral Midi Dress
Brand: Alison & Martin London
Price: 49.95 GBP
Availability: InStock

£49.95 GBP Save 62% £129.95 GBP 50% OFF

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Buy 2 → Get Extra 10% Off
Buy 3+ → Get Extra 15% Off

Extra discount applied automatically at checkout.

COLOUR — Black

Black

6 pieces left!

CUSTOMER UPDATE: Many customers have purchased this item in the last few days. Some sizes are already sold out.

Looking for a dress that feels elegant without being overdone?

Sometimes dresses feel either too simple or too bold — without that perfect balance in between.

The Elira Refined Floral Midi Dress was designed to bring that balance together.

The structured top gently shapes the waist, while the flowing pleated skirt creates movement with every step. The subtle keyhole neckline adds a refined detail without revealing too much.

The floral pattern adds depth and elegance, making the dress stand out in a soft, sophisticated way rather than feeling overwhelming.

No stiffness.
No discomfort.
Just a dress that feels refined and looks effortlessly put together.

Perfect for dinners, occasions or moments where you want to feel confident and elegant without trying too hard.

Designed to enhance your shape while remaining comfortable throughout the day or evening.
If you're between sizes, we recommend choosing the larger size for the most flattering fit.

Limited availability — secure yours before it’s gone.

Steven M. and 5.2K other people love Alison Martin London!

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A note from us:

Our family started this 25 years ago in London. It was Martin and me back then, with not much more than a bit of savings and a lot of hope.

These days our daughter Eliza is part of it too. We still pick every piece by hand. If we wouldn't wear it ourselves, we don't sell it.

This one we would. That's the only reason it's here.

Any questions, just send us an email. We'll get back to you.

Money-Back Guarantee

I truly believe in the quality of our clothing – and I’m confident you’ll love it too. That’s why we offer a hassle-free 30-day money-back guarantee.

If you’re not completely satisfied with your purchase, simply return it within 30 days and receive a full refund – no questions asked.

FAQs

Once your order is confirmed, you will receive an email with your order number. To track your order!

You can return items within 30 calendar days of receiving them.

Return shipping costs are the buyer’s responsibility.
Approved refunds will be issued to your original payment method.

If you experience any issues or have questions, visit our Contact Page to connect with our support team. We’re here to assist you promptly!

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. Feel free to return any item within 30 days if you are not completely satisfied.

FREE DELIVERY

We offer free shipping incl. Track & Trace to the United Kingdom!

SECURE PAYMENT

At Alison Martin London, you can securely and conveniently pay for your order using credit card.